GUESS recently launched its new white concept store at the Mall of the Emirates in Dubai.
The store features a novel aesthetic designed in partnership with Giraldo Associati, an Italian architectural firm. It includes clean white interiors with state-of-art lighting featuring high-tech light boxes, ceiling spotlights and PVC chandeliers.
“Designed with customers in mind, the makeover has made the store more inviting, inspiring and convenient to shop with fantastic looking clothing and accessory displays," Troy Zunckel, general manager of GUESS Middle East, said.
Following a ribbon-cutting ceremony, an in-store fashion store was held, featuring many of the new summer holiday collection styles.
The collection featured many denim styles in the GUESS Girl line, including button-down shirts, cut-off shorts, jackets, and jeans in a variety of treatments and washes. The collection also included a more feminine side with dresses detailed with romantic lace and crochet details. There were also bold prints of paisleys, florals, geometric patterns and animals.
The GUESS men's line had a variety of shorts and jeans from dark to light washes, which were complemented by casual shirts as well as graphic print T-shirts.
“The new retail format responds to the demands of young people who are interested in and highly aware of new trends,” Zunkel said. “It’s a really exciting concept... ."