Etihad Airways, Tourism Malaysia enter marketing alliance

Etihad Airways, the United Arab Emirates’ national airline, recently partnered with Tourism Malaysia in a global agreement to increase inbound tourism to Malaysia.

“Now with the new agreement, we can work together on robust tactical campaigns to make Malaysia the top-of-mind destination among Etihad Airways’ extensive customer base,” Chong Yoke Har, Malaysia's deputy director general of tourism, said. "This agreement is an important step towards Malaysia achieving its strategic goal of earning $44.5 billion from the targeted 36 million tourist arrivals by 2020."

To fulfill the agreement, Etihad Airways will be part of the country’s global passenger network. The two companies will create a joint marketing activity focused on Malaysia’s inbound visitor markets in the France, Germany, Italy, the U.K., the U.S., and the Middle Eastern region, including Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.

“This partnership underlines the long-standing links between Etihad Airways and Malaysia, and will help to create even greater opportunities to increase the growing number of tourists and business travellers flying to the country with us,” Etihad's Vice President of Marketing Andrew Ward said. “Malaysia is one of our top destinations, and Etihad Airways has carried more than 1 million passengers to and from the country since 2007, offering travelers from all around the world the chance to enjoy the many attractions of this beautiful country.”

Organizations in this story

Etihad Airways Abu Dhabi - UAE Abu Dhabi, Abu Dhabi

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