Kidzania to open in Doha, Qatar

The Aspire Zone Foundation and Sharaka Holdings recently partnered to bring Qatar Entertainment Company's (Tasali) Kidzania edutainment concept to Doha, Qatar.

KidZania Doha will be located within the Aspire Zone,  adjacent to the Villagio and Hyatt Plaza.

Kidzania is a role-playing setting in which children can choose from 100 adult jobs such as journalist, dentist, beautician, news reporter, actress or fireman. The indoor theme park "city" is built to scale for children, and features paved streets, buildings, vehicles and its own economy.

"KidZania as an edutainment concept is perfectly aligned to the Qatar National Vision 2030 of building a sustainable, prosperous society which is just, caring and based on high moral standards," Tasali Chairman Sheikh Nasser Bin Abdulrahman Al Thani said. "The KidZania experience teaches kids values that cannot be easily imbibed in traditional classrooms. We believe KidZania Doha will also help young children in Qatar understand the importance of various professions and enable them to make informed choices as they grow."

Kidzania representatives recently announced the company had received a sponsorship from QNB, one of the world's largest banks.

With QNB's sponsorship, Kidzania will expand to allow children to learn about basic banking through a miniature branch complete with an automated teller machine.

"We are delighted to be able to interact with our future customers and employees," Yousef Darwish, general manager of group communication at QNB, said. "We hope this is the beginning of lifelong engagement with the brand."

Other corporations involved with Kidzania include Coca-Cola, HSBC, Sony, Honda, Gillette, Nestle, Proctor & Gamble and Mitsubishi Motors.

For more information on KidZania, log on to www.kidzania.qa.
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