Content specialist MEC Wavemaker comes to the Middle East

Global content specialist MEC Wavemaker combined content strategy, social, partnerships, SEO and creative services to recently launch in 10 markets, including the Middle East.

MEC Wavemaker, which aims to create content that measurably improves a brand's performance, driving insights and offering recommendations to optimize performance, plans to launch in 20 more markets later this year.

"MEC Wavemaker is a radically different approach to content creation that will further enhance our client's online offering in a unique and effective way that boosts brand performance," MEC Wavewaker CEO Mohan Mambiar said. "We recognize that in this challenging digital environment, clients need to build quality content that is also scalable. This new offering will offer four essential elements - data and customer journey insights, content creation, distribution and evaluation - under one agency roof. We look forward to growing this new business with our existing as well as new clients.".

MEC Wavemaker is part of MEC. MEC's talent pool features experts from media, digital and creative fields and has 750 employees around the world.