Huawei Consumer Group selects Egypt as Middle East hub

The Huawei Consumer Business Group has announced Egypt as its Middle Eastern business center.

Cairo, Egypt, will serve as Huawei Consumer Business Group’s first contact center city for customer support in the Middle East and North African area, established with help from experienced multichannel outsource manager Teleperformance Egypt.

The flagship location represents Huawei’s plan to grow its market share in the region. The firm’s president for the North Africa area, Bruce Fan, noted that Huawei currently delivers service to 11 Middle Eastern and African nations — including Egypt, Saudi Arabia, Kuwait, Bahrain, Qatar, Emirates, Oman, Tunisia, Algeria and Morocco.

"Egypt has been chosen as a key hub to serve all countries in the region,” Fan said. “This step affirms Huawei's trust and confidence in the Egyptian market and directly reflects on the group's overall strategy to expand its investments in Egypt and the region in the upcoming period. It also conveys a positive message regarding the Egyptian economy and its ability to attract more investments."

Ren Sishu, who serves as Huawei’s contact center global director, emphasized the enterprise’s high quality of customer service, with help available in Arabic, English and French and center hours available all weekdays.

"We are glad to cooperate with a leading giant such as Huawei,” Teleperformance Egypt CEO Giorgio Modesti said. “We at Teleperformance are committed to appointing the best-in-class customer service … and the befitting infrastructure to reinforce both our work and our partners' work. The accelerated growth of the industry is expected to double the employees working in the telecommunication sector over the coming period." 

One of three business branches of Huawei Technologies Co. Ltd., the company is based in Shenzhen, Guangdong, China. With goods distributed in over 170 countries, Huawei Consumer BG serves one-third of the world’s entire population.

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