Middle East telecommunications provider Zain Group recently announced plans to expand to a digital partnership with online hotel reservation booking service Booking.com, to offer rewards to it customers and take its services to a higher level, opening the door for strategic acquisition and innovative revenue sources.
Each existing Zain customer who arranges a hotel stay via booking.zain.com will accrue data or voice messaging credits to his or her account, depending on their country of residence. For example, a Kuwait purchaser will earn free internet capacity (up to 1 terabyte); Iraqi customers will gain voice and/or SMS benefits.
"As we evolve to become a digital lifestyle operator, this agreement with another world-class digital marketplace provider represents Zain's ongoing commitment to delivering exciting and compelling user experiences to our customers,” Zain Group CEO Scott Gegenheimer said. “We admire Booking.com's customer orientation in its own right, and feel that the collaboration between our two organizations will be of enormous mutual benefit offering our customers the best choice of rewards and convenience."
Zain, based in Kuwait, strives to address technology progressively by anticipating future needs in the market. Its business unit, Zain Digital Frontier and Innovation, is tasked with identifying new business niches, partnerships, acquisition and investment prospects.