ELAN Media, Novo Cinemas expand reach to UAE

ELAN Media said it is expanding its advertising partnership with Novo Cinemas to cover the UAE.

ELAN Media said it is expanding its advertising partnership with Novo Cinemas to cover the UAE, making Elan Media, based in Dubai and Doha, the exclusive advertising partner of Novo Cinemas, which is headquartered in Dubai. 

The portfolio includes 15 unique locations which host 129 screens and more than 23,000 cinema seats to include top-of-the-line offerings. The portfolio of different locations will complement ELAN Media's current lineup of television, outdoor, cinema, mall and digital platforms.

“We are delighted that we have extended our relationship with Novo Cinemas to cover the UAE market,” ELAN Media CEO Jamie Ball said. “This expansion comes after we have been successfully delivering on our initial partnership with Novo Cinemas in Qatar and Bahrain and reflects the commitment of ELAN Media to its partners.”

“Our strategy is aimed at providing tailor made solutions that deliver the best possible communication opportunities to our regional clients,” Ball said. “We look at this expanded partnership with Novo Cinemas as a significant step forward in delivering on that strategy. It also further strengthens our regional footprint across the GCC and builds on our recent success in winning the Huffington Post Arabi digital for the MENA region.”

The decision to extend the partnership with ELAN Media shows our commitment and aspirations to develop Novo Cinemas visibility and brand recognitions, Novo Cinemas CEO Debbie Stanford- Kristiansen said.

“With our current expansion and renovation plans and rapid market growth, it is important for us to have a solid and reliable advertising partner,” Stanford- Kristiansen said. “Our digital and marketing innovations are set to offer clients a multipurpose and multisensory advertising platform - we are reimagining the cinema experience, and reaffirming Novo Cinemas as the leading cinema provider in the Middle East.”