Laticrete showcases exclusive product at Big 5 Dubai

The Big 5 Dubai event hosted Laticrete Middle East as one of its participants during this year’s event, held Nov. 21–24 at Dubai World Trade Centre (DWTC) Dubai.

Two separate stands showcased Laticrete, which is celebrating its 60th anniversary this year, at Big 5 Dubai.

The indoor booth in Hall 8 highlighted Laticrete construction solutions, showcasing the new technologies and industry services made available to consumers.

Other products drawing visitors to the booth included Hydroban, the most innovative, fast-drying waterproofing system; a new line of stone care products from Stonetech; and Spartacote Systems, recognized for high performance commercial and industrial floor coating.

In addition, the Supercap Mobile Blending Unit (MBU), the exclusive self-leveling cement formula, was demonstrated at the outdoor stand.

"The Laticrete Supercap is a new delivery system which is changing traditional methods of finishing and capping concrete slabs throughout the world and we are excited to bring this cutting-edge technology to GCC," Sujit Singh, managing director at Laticrete Middle East and Africa, said. "It has been proven to be better, faster, safer and less expensive on thousands of job sites and over millions of square meter in major metropolitan areas. There is nothing else like it on the market today."