Sabre helping customize Emirates airline

Emirates fliers will soon be capable of purchasing a range of customized fares on a personalized platform, thanks to a recent deal with the Texas-based Sabre Corp.

Sabre is a leading technology provider to the global travel industry. Its contract with Emirates includes a long-term global distribution agreement, so airline fares will be available to Sabre-using travel agents across the globe.
 
"Emirates airline is a brand that invests significantly in differentiating the traveler experience, and personalization plays a central role in this strategy," Dean Bibb, vice president EMEA at Sabre, said. "The airline's new range of branded fares offers passengers more choices and greater control over their travel experience, which often means happier travelers and higher satisfaction. Helping our airline customers put travelers at the heart of their operation is a major focus for Sabre and our investment efforts."
 
Emirates is the world’s largest international airline and operates more than 3,600 flights per week to more than 150 destinations on six continents. Emirates’ deal with Sabre allows it to utilize the Sabre Travel Marketplace to sell its fares. The Sabre Marketplace includes 425,000 travel agents around the world.