Etihad Airways renews partnership with Major League Soccer

Major League Soccer (MLS) recently renewed its partnership with Etihad Airways, the national airline of the United Arab Emirates (UAE).
 
“We are extremely proud to extend our partnership with Etihad Airways and build upon our relationship with one of the world's best airlines,” Jennifer Cramer, vice president of partnership marketing at MLS, said. “At MLS, we are dedicated to serving our global audience, which is why it is truly exciting to partner with a premium global brand whose values and approach mirror our own. Together, we will continue to build upon our commitment to global soccer and its dedicated fans.”
 
Etihad, which has partnered with MLS since 2014, will remain the official airline of MLS as the company looks to expand its commitment to U.S. and Canadian markets. The announcement of the extension came with a marketing video that features popular soccer personalities Roger Bennett and Michael Davies of Men in Blazers and tells the story of soccer’s global heritage and the intersections between MLS and the airline.
 
"We are thrilled to continue our partnership with Major League Soccer, reinforcing our long-term commitment to North American soccer fans,” Patrick Pierce, vice president of marketing partnerships at Etihad Airways, said. “Etihad Airways and MLS share the same spirit of global connectivity through sports, and we are dedicated to celebrating soccer's rising popularity in the U.S., Canada and beyond."