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Messe Frankfurt Middle East News

Beauty, wellness industry bracing for dramatic growth in Middle East, North Africa

Euromonitor International recently reported that the beauty and wellness market in the Middle East and Africa is expected to see a 6.4 percent rise over the next five years, with a total value of $34.7 billion by 2020. “That the region is a fast-growing beauty market is no surprise actually,” Ahmed Pauwels, CEO of Messe Frankfurt Middle East, recently told the Gulf News Journal. Read More »

Beautyworld Middle East expo celebrates 20th anniversary

The 20th anniversary edition of Beautyworld Middle East, a three-day event showcasing the region's beauty industry, took place Tuesday through Thursday in Dubai. “Beautyworld Middle East has, over the last 20 years, carved out a reputation as being the most celebrated and influential beauty and wellness trade fair in a region that is now the world’s fastest-growing beauty market,” Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organizer of Beautyworld Middle East, said. Read More »

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