Bloomin' Brands plans to open 26 restaurants in the Middle East

Bloomin’ Brands Inc. said it wil open 26 Outback Steakhouse and Abbraccio restaurants in the Middle East over the next five years. Through an agreement with SNASCO Trading company, the organization will add eight Outback Steakhouses and seven Abbraccio restaurants in Jordan, Saudi Arabia and Kuwait. An agreement with Al Majid Jawad will allow 11 Outback Steakhouses in the UAE, Bahrain, Oman and Qatar. Read More »

Content specialist MEC Wavemaker comes to the Middle East

Global content specialist MEC Wavemaker combined content strategy, social, partnerships, SEO and creative services to recently launch in 10 markets, including the Middle East. MEC Wavemaker, which aims to create content that improves a brand's performance, driving insights and offering recommendations to optimize performance, plans to launch in 20 more markets later this year. Read More »

Ziehm Imaging, OrthoScan bring mobile C-arm to Arab Health Exhibition

Ziehm Imaging and OrthoScan showcased the world's first and only mobile 3-D C-arm imaging system at the recent Arab Health Exhibition and Congress in Dubai. The Ziehm Vision RFD 3D system comes equipped with a flat panel that provides a 6.3-inch edge length. It combines 2-D and 3-D imaging designed to meet the needs of orthopedics, traumatology, spine surgery and heart procedures. Read More »

Perry Ellis, Matjar Al Watany bringing Penguin clothing to Saudi Arabia

Clothing designer Perry Ellis International Inc. said Wednesday it is teaming up with Al Matjar Al Watany Trading Establishment to design and distribute Original Penguin sportswear in Saudi Arabia. The clothing will be available at Al Matjar Al Watany retail stores, malls, and street retail shops. The agreement also includes a social media campaign to present the brand. Read More »

Two new Mitsubishi FUSO commercial trucks unveiled in Oman

General Automotive Company, Oman’s official distributor for Mitsubishi products, recently launched two new Mitsubishi FUSO Trucks in the Gulf nation – the FUSO FA/FI and the FUSO FJ. The latest models to come to Oman feature cutting-edge engineering to give the trucks top-notch reliability and a flexibility that allows the trucks to tackle a multitude of tasks. Read More »

Jotun unveils new products in Mideast, N. African market

Jotun Powder Coatings (JPC) has unveiled new powder products in the Middle East and North African region on Thursday. The two products, Ultra Shine and the Aurora Collection, were launched initially two months ago.  “At Jotun Powder Coatings, we have been providing consultants and engineers with high-quality, cost-effective, sustainable and protective powder-coating solutions for many years," JPC Global Marketing director Olaf Conreur said. Read More »

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