Djembe Communications, the leading communications consultancy that received an Award of Excellence at the 2015 Public Relations Society of America Silver Anvil Ceremony on June 4, has started to plan its expansion in sub-Saharan African markets.
“Djembe is one of the best of the new generation of African PR firms, combining high-level strategic consultancy with a rigorous understanding of local market conditions across the continent,” the Holmes Report for the Best New Agencies for EMEA 2015 said.
Djembe seeks to build its presence and industry capacity in the region as it determines the strongest growth in demand from African and international organizations that seek more sophisticated communications methods. These organizations also see the significant economic potential in the sub-Saharan African markets and regions.
“Africa’s economic growth potential, coupled with the region’s very young demographic and burgeoning middle-class segment is giving rise to greater market opportunities, which has led to a dramatic increase in demand from companies wanting to invest in brand building to develop a competitive edge,” Djembe Managing Director Mitchell Prather said. “At the same time, many government related entities are increasingly focused on enhancing their reputation in international and local markets, which is crucial to attracting foreign investment while enhancing public confidence in these critical institutions.
"Whilst the African market is very exciting, it has to be approached with a deep understanding of both the unique challenges and opportunities across business and cultural landscapes,” Prather said. “Djembe’s pan-African background, hands-on local capabilities and unparalleled market understanding, backed by our best-in-class teams across key markets, enable us to deliver results that are real and measurable for our clients. Our recent industry recognition by the Holmes Report and receiving an Award of Excellence at the prestigious 2015 PRSA Silver Anvil further authenticates our belief that we offer world-class strategic communications platforms in Africa and beyond.”