Marketing guru launches JW International to serve Middle East

British creativity has spread to the Middle East, thanks to John Wilford, a British entrepreneur, who recently opened a new marketing agency called JW International (JWI) to serve the Middle East region.

This branch of the business is founded on the same principles as Rave Communications, its sister company in the United Kingdom, which was founded 15 years ago and has since become one of the leading independent agencies in the U.K. Rave collaborates with Warwick Business School, Graco, Cadbury and IRWIN Tools, as well as similar companies, and its principles include creative thinking that is carried out with care and professionalism.

“We are delighted to have opened a new strategic marketing agency in the Middle East,” Wilford, JWI’s managing director, said. “The region is a land of opportunity, where true entrepreneurship is rewarded.

“JW International will bring cutting-edge, exciting and arresting creativity, delivered with passion and professionalism,” Wilford said. “We value long-term partnerships with clients. We all get a great deal of satisfaction from helping our clients achieve success.”

“Our strapline -- 'it takes great people to do great things' -- really sums up our approach,” Wilford said. “We recruit the best talent. All of our team are intelligent, insightful and imaginative, and care about creating outstanding results for our clients.”