AdZouk announces exclusive regional partnership
The new partnership will allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding. Native advertising units appear in-stream and open up creative possibilities for branded article and video content distribution.
“Some of the largest publishers and agencies work with us, so we approached them for their knowledge and expertise in the region. We are very excited about this partnership as it opens lots of doors for us to further deepen the adoption of native advertising globally,” StackAdapt Chief Operations Officer Vitaly Pecherskiy said.
As global brands shift away from interruptive ways to reach consumers to involvement types of advertisements and content marketing, native advertising emerges as a default channel for content amplification. Now that data-driven, real-time ad delivery dominates the buying of banner advertising, premium brand-centric channels such as native advertising are starting to adopt it as well.