KnowledgeView, a United Kingdom-based innovator in publishing technology with considerable influence in the Middle East North Africa (MENA) region's publishing industry, recently appointed industry veteran Reiner Mittelbach as its new CEO.
With this appointment,
KnowledgeView is aiming to strengthen the publishing market by introducing innovative products.
"The publishing market has undergone tremendous changes in the last 15 years due to the transition from print to digital to convergence, and the rapid growth of the market for mobile devices and services," Mittelbach told Gulf News Journal. "The MENA region has always been our core market. However, the list of our clients outside MENA is also growing impressively."
Mittelbach brings substantial experience concerning the needs of publishing firms in the MENA region. Before being named CEO of KnowledgeView, Mittelbach was the CEO of the World Association of Newspapers and News Publishers, and visited hundreds of publishing companies. He initiated and drove several research projects that looked into the future of publishing and advertising. Mittelbach also ran a startup company doing niche publishing, and became familiar with the daily troubles and challenges of the business.
KnowledgeView, which was founded more than 20 years ago, aims to support the publishing industry with innovative software products in content management and content syndication where new products are badly needed, specifically in advertising and user engagement.
KnowledgeView has established a leading position in the cross-media publishing, news management and editorial sharing systems in the MENA region. Approximately 45 percent of all premium newspaper content in the MENA region is created with KnowledgeView's Publish Live software.
"With over 20 years' experience and more than 50 media companies and 6,000 journalists using KnowledgeView's Publish Live systems, we pride ourselves with the continuous and positive change we bring to the publishing industry," Mittelbach said. "Our client list includes the biggest names in the publishing industry in the region such as An-Nahar, Asharq Awsat, Dow Jones, AL Hayat, Okaz, etc."
Publish Live is an integrated publishing solution specially designed for news providers, publishers, online media and news websites. KnowledgeView also has developed three products specifically to stimulate and foster engagement both in the field of advertising and editorial content: Rewardisement, LiveBridge and NewsSocial.
Rewardisement is a platform that allows consumers to interact more intelligently with advertising while tracking and rewarding their participation across print, Web and mobile channels. LiveBridge makes publishers’ print content and advertising go live on mobile while rewarding users for their interaction, which means broader and richer information and fun for the reader. NewsSocial is a white label communication platform that helps users engage around well-tagged content and engage in serious discussions about different topics.
"All three products can actually be integrated and become a complete new product line for publishers who aim at the mobile first market," Mittelbach said.
According to Mittelbach there are three areas KnowledgeView will focus on to strengthen the publishing industry.
"One area is support and service as this helps the clients to focus on their business," Mittelbach said. "The other two areas will deal with advertising and engagement in a mobile world as this helps our clients to retain customers and generate revenues."