Qatar Airways recently unveiled a new global branding campaign based on connectivity.
Known as "Going Places Together," the campaign encourages travel, with Qatar Airways passengers experiencing dedicated service and personal connections the moment they check in.
“Our new Going Places Together campaign captures the essence of our brand, which is all about inclusiveness and bringing people together for a better future," Salam Al Shawa, senior vice president of marketing and corporate communications for Qatar Airways, said. "It also reflects our aims for the future; the ambition we have for our airline is the same ambition our passengers have for their own lives. We intend to achieve great things, and we want to be part of your journey as well."
Qatar Airways CEO Akbar Al Baker said the new brand represents a new era for the airline company.
“Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognize that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions," Baker said. "We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues."