OgilvyOne to lead digital plans for Unilever in Gulf region

OgilvyOne will help market three of Unilever's prominent brands.
OgilvyOne will help market three of Unilever's prominent brands. | Courtesy of Shutterstock

Consumer goods company Unilever has chosen OgilvyOne to help market three of its prominent brands in the Gulf region.

The digital marketing agency, along with brand activation agency Geometry Global, will be in charge of the digital and activation plans for Dove, Signal and Rexona. This will include coming up with strategies and producing campaigns for the brands across multiple platforms.

"The OgilvyOne MENA team showed a great understanding of our brand and culture," Unilever Gulf Marketing Director Sabeen Fazli said. "We were impressed by their clear strategy and creative ideas developed for the three brands' 2016 digital activities. We are very excited to align the Unilever-Ogilvy global partnership in the Gulf region."

The partnership reinforces a longstanding relationship that Ogilvy has with Unilever around the globe.

"It was a long yet very rewarding experience working with Sabeen and her team in bringing back Unilever under our umbrella," OgilvyOne MENA Regional Director Nabil Moutran said. "We are looking forward to revolutionizing the brand's digital presence through cutting-edge campaigns and help to support their business growth."

OgilvyOne is present in more than 30 countries across the world and is dedicated to seeing the value in the customer.

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