Several U.S. companies sought to expand business ventures at the recent Middle East Electricity (MME) at the Dubai World Trade Center by promoting an on-site initiative called “Ask America First.”
MME, the largest energy industry show in the Middle East, was held in early March during a time of increased pressure for a green future, heightened energy security risks and a global trend toward renewables.
Representatives from companies that included Eaton Corporation, Governors America Corp., The H-J Family of Companies and Ametek Power Instruments, and the the official U.S. representative of the show, Kallman Worldwide Inc., hoped to provide an easy, accessible way for buyers to partner with U.S. companies. In addition, the U.S. International Pavilion allowed American companies the chance to maximize their visibility and interaction at the event.
“When the United States commits to exhibit at MEE, we're saying we believe in the power of this event to attract real business prospects and customers,” Kallman Worldwide President and CEO Tom Kallman said. “The steady growth and diversification of this show speaks for itself. As the organizer of the U.S International Pavilion, our team is proud to help our exhibitors capitalize on this influential business event to grow their share of the regional marketplace, and further extend our nation's global power industry leadership.”
Kallman Worldwide promoted all American companies through an on-site initiative called “Ask America First.” This campaign, in addition to organizing the national pavilion, was Kallman Worldwide’s way to communicate that the company is advocating for the U.S. in a highly competitive market.
“The United States exhibits at MEE because it's one of the world's most innovative power industry suppliers, but that's no guarantee that buyers will look to work with U.S. companies over others here,” Kallman said. “As the organizer of the U.S. International Pavilion, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace. We want every visitor to 'Ask America First' at MEE, and to be assured that America is listening.”