Bittel, the top smart solutions provider for the hospitality sector in China, recently joined the United Arab Emirates (UAE) market by partnering with Bahri & Mazroei Technical Systems (BMTS).
This strategic partnership means that BMTS will be the company’s only agent using its smart solutions within the UAE. This market is one of the fastest growing for financial, tourist and trade industries within the region surrounding the Middle East.
“We are extremely delighted to be recognized as the sole agent in the UAE for Bittel's smart solutions,” Esam Al Mazroei, managing director of Bahri & Mazroei Group, said. “Being a part of this industry for many years, BMTS has added more products to its portfolio and is proud to be associated as a partner of some of the biggest names in the industry. Hospitality smart solutions is a potential market mainly due to the number of hotels coming up in the UAE prior to World Expo 2020 to be hosted in Dubai.”
The goal is to create a joint cooperative venture between the two companies that is based in the UAE.
“Bittel is one of the leading smart solutions provider, and we believe that this partnership will be fruitful,” Mazroei said. “BMTS, through this cooperation, will provide Bittel with long-term growth and help them build a strong market presence in Dubai and the UAE.”