Abu Dhabi Ports Company recently changed its name to simply Abu Dhabi Ports.
As part of the rebranding effort, the company also revamped its corporate identity.
Previously, the company was alternately referred to by the acromym ADPC. The company now will only be known as Abu Dhabi Ports.
The logo of the company’s subsidiary, Khalifa Industrial Zone (Kizad), also has been changed. The acronym “Kizad” in Arabic has been replaced with the company’s full name.
The changes will appear gradually to the company’s signs and literature.
Abu Dhabi Ports has made no changes in management, products or services.
The company is part of a joint venture that operates the Khalifa Port, Abu Dhabi’s flagship port that handles all of the emirate’s container ship traffic. The port includes the region’s only semi-automated container terminal. Phase 1 of the port has a capacity of 2.5 million twenty-foot equivalent units (TEUs) with 12 millions metric tons of general cargo annually. By 2030, the port is expected to have a capacity of 15 million TEUs and 35 million metric tons of general cargo.
In addition to the Khalifa Port, Abu Dhabi Ports manages the Khalifa Industrial Zone Abu Dhabi. It also is developing a number of smaller ports in the Middle East.
