Bahrain International Airport (BIA)’s managing body, Bahrain
Airport Company (BAC), recently provided an informational meeting about advertising the
facility’s new passenger terminal at Mövenpick Hotel, Muharraq, with
both BAC staff and interested parties in attendance.
Representatives from both Bahraini and global advertising
firms participated to learn more about a planned bidding process.
BAC Chief Commercial Officer Mohamed
Khalil welcomed the guests and introduced his colleague, Derek Hendry, who
serves as a development director and who made a presentation about the airport’s
modernization program (AMP).
BAC staffers George Moore, who directs non-aviation revenue,
and Mariam Al Khalifa, head of leasing and concessions, were also on hand.
“The launch of our commercial tender program is another
significant milestone in our $1.1 billion transformation,” Khalil said. “Increasing
the size of our retail space and bringing in new concepts is central to our
plans to give passengers the best possible experience in becoming a great
airport.”
Khalil added that the company, which is planning to engage
retail food and beverage vendors in the new passenger terminal, wishes to
uphold strict guidelines for leasing and operations.
The new terminal is
expected to be complete in 2019. Bahrain’s modernization depends highly on
keeping pace with the aviation industry.
“This advertising concession is a multimillion-dollar, 10-year contract and will require investment in infrastructure and design of the
new airport passenger terminal building and management of the new advertising
assets,” Khalil said.
