A pop-up beauty experience was held at The Dubai Mall
from Oct. 12–22 to celebrate the first anniversary of Blowout&Go.
The 11-day event was the product of a special collaboration
between the shopping center and Blowout&Go and was hosted in a
specially designed structure in the Grand Atrium of The Dubai Mall.
Participants at the beauty project were treated to
complimentary blow-drys, makeovers, special giveaways and meet-and-greet
opportunities with celebrities. Tutorials from top names in the beauty industry
will also be offered, including ghd, Balmain Hair Couture, Shiseido Ginza
Tokyo, Harcourt and Neu Lash.
“After last year’s spectacular launch event at Grosvenor
House, we wanted find a venue to say thank you to all our customers, and no
other place fitted the bill better than the world’s largest mall, The Dubai
Mall,” Paria Ghorashi, founder and CEO at Blowout&Go, said.
The event is free to the public and the complimentary
services will be offered from 10 a.m. to 10 p.m. each day.
