The Dubai Islamic Economy Development Center, partnered with
professional services firm Deloitte, recently released a report on untapped
opportunities presented in the digital Islamic services market.
The report, compiled by the Sharia-compliant firm Noor
Telecom, details a number of areas where there are market openings to build on
Islam-based digital services to serve both the Middle East and the growing
Muslim population around the world.
The report was authored by Santino Saguto, partner, consulting
and technology, media and telecommunications leader at Deloitte Middle East,
Gareth Pereira, director, consulting, Deloitte Middle East and Adil Parvez,
senior consultant, consulting, Deloitte Middle East.
Saguto told Gulf News Journal in a written statement
specific growth areas include modest fashion, Islamic finance, economic
finance, media, art and design.
Saguto said media, art and design attracts the widest
interest and usage amongst the Muslim community in terms of usage of digital
services. “There is a general rise in Islamic media entrepreneurship,
especially in social entrepreneurship, usually for the cause of Islamic education
and spreading an awareness and understanding of what Islam is all about,” he
said.
Demand for this has been heightened in the 21st century from
geopolitical events, which have tarnished the reputation and image of Islam, Saguto
said, and because much of conventional media and news reports are around
negative events. “A number of Muslim scholars are also using digital, many of
which have their own channels on YouTube, and pages on Facebook.”
Globally, the modest fashion sector is estimated to grow by
more than 10 percent per annum from $100 billion in 2013 to more than $200
billion by 2019, Saguto said. “That’s a
very large market and healthy growth for any sector in general.” Saguto said online
commerce and social media have been the main drivers behind the rise of modest
fashion.
Saguto said, quoting the report, mainstream Islamic banking,
generally covering retail Islamic banking and investments, given the fast paced
growth of the industry, digital services require customized ICT solutions to
support Islamic banks and Islamic banking processes. “Technology required here
involves supporting ICT infrastructure, which forms the back-end banking systems,
which can be quite advanced,” he said.
Saguto said there are an increasing number of games being
developed in the space, used as a means to teach children about the values of
Islam. Additionally, Saguto said there are blogs, such as ProductiveMuslim.com,
that have more than three million followers worldwide, fusing modern day life
with traditional Islamic teachings to teach Muslims how to maximize
productivity across all dimensions of life: mental, physical and spiritual.
