In support of UAE’s Year of Reading, Deyaar Development PJSC recently hosted a book fair at its company headquarters.
Deyaar is widely recognized as
one of Dubai’s top property developers and real estate service providers. UAE’s
Year of Reading was initiated by Sheikh Khalifa Al
Nahyan, president of the United Arab Emirates (UAE), with a goal of growing
knowledge by inviting the younger generation to read more and become more
innovative.
Those who attended the book fair could receive a discount of
nearly 70 percent. The event was held in collaboration with Impulse Group, a
recognized leader in the world of book and reference product marketing.
“Today’s book fair is part of Deyaar’s ongoing support for
the Year of Reading and our commitment to raise awareness of this important
initiative,” Mona Altamimi, Deyaar’s vice president of corporate communications, said. “Earlier this year we opened a library at our head office for
employees to exchange and share books, in order to encourage greater levels of
reading among our employees. At Deyaar we are committed to implementing an
effective CSR strategy that makes a positive and lasting contribution to
society.”
