The Dubai Chamber of Commerce
believes its latest business and trade promotion will appeal across
the board — the game board, that is.
The chamber recently
announced the launch of “Dubai-Opoly,” a recreational game
modeled after the famous Monopoly board game that will be sold in
stores throughout the United Arab Emirates and the Gulf
Cooperation Council region.
The Dubai version of the board
game features various landmarks and attractions from the
emirate.
Hamad Buamim, president
and CEO of the Dubai chamber, said
the board game offers an innovative approach to
promoting the nation.
“By launching this unique
initiative, we will promote Dubai’s brand and boost its
international profile,” he said. “Last year, the
chamber received over 600 international delegations and
participated in more than 70 events abroad. Dubai-Opoly offers an
ideal platform to showcase what Dubai has to offer businesses and
tourists, while it also merges these two concepts together in a fun
and interactive way.”
