The Dubai Chamber of Commerce and Industry recently held a
workshop in conjunction with Coface Emirates Services aimed at helping its
members expand into the African market and providing them informative business
services.
“These workshops help UAE-based investors to grasp
on-the-ground, practical, and real-time information on opportunities to trade
credit, success stories and major challenges as emerging markets in Africa have
a higher return but also a higher risk,” Omar Khan, director, International Offices,
Dubai Chamber, said.
The workshop, focused on opportunities in Kenya, was part of
the Business Beyond Borders Series that has included gatherings titled
“Africa – Turn Risks Into Rewards” and “Trade Credit Management Solutions.”
“These Business Beyond Borders workshops complement the
efforts of our international offices in Africa in consolidating bilateral trade
ties and economic cooperation between UAE businesses and their African
counterparts,” Khan said.
Those attending the workshop included Consul General of Kenya in Dubai
Kariuki Mugwe, MiDCOM
Group Managing Director Akash Kumar as well as chamber members looking to enter international markets.
“The ramifications of modern trade make it imperative to
conduct a risk assessment for companies looking to enter a new market,” Massimo
Falcioni, CEO of Middle East Countries, Coface, said.
