Emaar Properties has announced the launch of Dubai Square, a new retail and entertainment complex at Dubai Creek Harbour. The development is set to become the central feature of the AED 180 billion waterfront project, which covers over 11 million square meters—three times larger than Downtown Dubai.
Dubai Square will have a total area of 2.6 million square meters dedicated to retail, hospitality, and commercial activities. The company describes it as a “futuristic” destination that aims to introduce new technologies and concepts in shopping, dining, and entertainment. A key aspect of the project is its drive-through mall design, claimed to be the first of its kind globally. It will also include an integrated transport network and pedestrian-friendly streets.
Construction is currently underway with completion targeted in three years. Emaar stated that this project highlights their ongoing vision for integrating residential, commercial, and leisure spaces along Dubai Creek.
According to Emaar Properties: “Dubai Square” will feature breakthrough technologies and innovative concepts in retail, dining, and entertainment, offering an unparalleled experience that goes beyond traditional shopping environments. The project features a fully integrated transport network and pedestrian-friendly streets and world-first drive-through mall design.
Emaar Properties PJSC is listed on the Dubai Financial Market with operations across the Middle East, North Africa, and Asia. The company has delivered more than 123,500 residential units since 2002. Its recurring revenue streams come from leasing assets totaling approximately 1.4 million square meters as well as from hospitality ventures including 41 hotels with around 9,900 rooms.
In recent financial results for the first nine months of 2025, Emaar reported property sales reaching AED 61 billion (US$16.6 billion), marking a 22% increase compared to previous periods. The company’s backlog also rose by about 50%, crossing AED 150 billion (US$41 billion).
Emaar’s developments include well-known landmarks such as Burj Khalifa and Dubai Mall.
