Emirates NBD has announced the launch of the fifth cohort of its National Digital Talent Incubator (NDTI) program, marking two years since the initiative began. The NDTI program aims to support Emirati talent and contribute to the growth of the United Arab Emirates’ FinTech sector.
The UAE’s FinTech market is currently valued at USD 46.67 billion and is expected to reach USD 81.55 billion by 2030, with a compound annual growth rate of nearly 12 percent. Factors such as ongoing public and private investment, increased use of digital wallets, and supportive regulatory policies have contributed to making the UAE a leading FinTech hub in the Middle East.
Since its inception, the NDTI program has supported 17 start-ups. With the new cohort, this number will rise to over 21. Emirates NBD states that this growth highlights its commitment to supporting the UAE’s goal of building a strong digital economy and fostering local FinTech leadership.
Ahmed Al Qassim, Group Head of Wholesale Banking at Emirates NBD, said: “The NDTI program has evolved into a cornerstone of innovation within the UAE’s financial sector. Reaching our two-year anniversary with the launch of the fifth cohort is a testament to the program’s profound impact. We are not just incubating start-ups; we are building a robust ecosystem that empowers Emirati entrepreneurs to drive product innovation and create solutions that resonate globally. Our commitment to developing local FinTech talent is unwavering, and we are proud to see the tangible outcomes of this initiative contributing to the UAE’s digital future.”
The latest group includes four start-ups: FevaFit, which focuses on fitness technology using behavioral science; Smooth Pay, a platform integrating payments with rewards and merchant tools; HAAY, which develops AI-powered water generators for clean water access; and Transcend Tech, an AI company aiming to become an Emirati “unicorn.”
Mohammad Alblooshi, Chief Executive Officer of DIFC Innovation Hub, commented: “The DIFC Innovation Hub is proud to continue its support for the National Digital Talent Incubator. Our collaboration with Emirates NBD and other leading partners has created a thriving environment where Emirati entrepreneurs can access the tools, mentorship and global exposure needed to lead the next wave of FinTech innovation. The NDTI program’s consistent success in nurturing high-potential founders and accelerating homegrown ventures is vital for shaping a future-ready, digital-driven economy in the UAE.”
The incubator provides international exposure through cross-border trips—previous cohorts have traveled to Saudi Arabia, Istanbul, Egypt, and London—to give participants insights into global markets.
Members have received recognition at events such as Dubai’s AI Campus opening attended by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. Cohort members also met directly with key figures including H.E. Essa Kazim and Arif Amiri from DIFC Authority.
Participants benefit from tailored sessions with Emirates NBD leaders through programs like Decision Maker Series and Brand Masterclass, as well as engagement days with industry organizations including DIFC Innovation Hub, Visa, Microsoft, and Dell Technologies.
For Cohort 5, activities will include Discovery Day sessions, partner immersions, meetings with Emirates NBD representatives, participation in Singapore FinTech Festival abroad, and board meetings focused on progress review and planning.
