Emirates NBD has introduced the first bank-branded gold bar in the United Arab Emirates, named ‘Emirates NBD Gold’. The launch event was attended by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, along with other senior officials.
The new product is aimed at both savers and investors. It marks a notable development for Dubai’s gold sector and supports the city’s reputation as a global center for gold trading and investment. The initiative also aligns with the UAE’s broader goals around financial innovation and asset diversification.
His Highness Sheikh Ahmed bin Saeed Al Maktoum stated: “I am very pleased and proud to announce the launch of the new ‘Emirates NBD Gold’. This initiative marks a step in Emirates NBD’s journey of transformation. The issuance reflects the bank’s position in the banking sector and its ability to launch quality products that meet investors’ aspirations and achieve global competitiveness in the banking sector.
This issuance is a step in our ongoing efforts to achieve greater innovation and competitiveness in the gold markets, supported by the wise leadership of the United Arab Emirates. Emirates NBD Gold adds to our rich legacy and reflects our continuous efforts to support the national economy, drive long-term economic growth, and accelerate development in the region.”
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group added: “Emirates NBD has been part of the UAE’s story since 1963 when we have issued the first Letter of Credit helping open doors for gold trade. Today we carry the legacy forward as the first bank to issue a branded gold bar investment product bridging tradition with innovation.”
The ‘Emirates NBD Gold’ bars are available exclusively to customers of Emirates NBD through a certificate system. Investors can choose to keep their gold bars stored securely by the bank or request physical delivery at any time. The bars come in denominations of 10, 50, or 100 grams, each featuring an authenticity certificate.
This move is part of Emirates NBD’s strategy to broaden its range of financial products while supporting community development needs.
