Emirates NBD has marked the first anniversary of its zero-transaction-fee initiative for local equities trading on its digital wealth platform, ENBD X. Since the launch on August 26, 2024, customers have executed more than 300,000 commission-free trades across the Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX), and Nasdaq Dubai. The total trade volume surpassed AED 5 billion over the past year.
The bank’s offering allows investors to access over 150 UAE-listed equities without paying transaction fees. ENBD X integrates banking, investment, and advisory services into a single mobile application. The platform provides real-time investment capabilities and customizable price alerts, enabling users to respond quickly to market changes. Customers can also complete their onboarding process digitally and instantly.
This initiative is part of Emirates NBD’s efforts to support economic growth in the UAE and aligns with the national ‘We the UAE 2031’ strategy aimed at enhancing financial inclusion and developing capital markets.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said: “We are pleased to see an outstanding response to the zero-transaction-fee trading initiative that we launched on our digital wealth platforms, accessible via ENBD X. One year on, our customers have embraced purposeful investment by investing in local equities. As a leading national bank, we are proud to transform how people invest, by providing an inclusive, accessible, transparent and affordable platform, while also supporting local businesses. This has contributed profoundly to the long-term growth of the UAE economy in line with the vision of our wise leadership.”
He added: “Innovation is a cornerstone of everything we do at Emirates NBD. We are constantly adding new features to
ENBD X, in addition to developing new products and services suited to the evolving financial needs of our customers.This will lead to smarter, more intuitive and secure banking and investing experiences for our customers.”
Last year, Emirates NBD introduced fractional bonds trading through ENBD X as part of its ongoing efforts to broaden access to financial markets.
