McDonald’s
restaurants across Saudi Arabia will undergo digital transformations
to enhance customer transactions and service agility, the country’s
main McDonald’s licensee announced recently.
Riyadh
International Catering Corp. (RICC), which owns and operates the restaurants
in Saudi Arabia’s north, east and central regions, has enlisted
Cognizant to provide IT services and guide the digital
transformation.
“In today’s digital era, it is ever
more important for restaurant chains to re-engineer and digitize
their most essential business processes to improve user experiences,
transform service delivery and deliver better outcomes,” Narayan
Iyer, vice president of Cognizant’s Middle East and India operations,
said. “We look forward to helping RICC build a robust and
scalable enterprise system across its McDonald’s outlets in Saudi
Arabia, as well as create competitive advantage through process
excellence and business agility.”
Cognizant will help
create a platform that uses SAP Success Factors and ECC software to
offer a real-time look at the everyday operations and quality control
in the restaurants. The platform will simplify and standardize key
supply chain, food and workforce processes, and improve numerous
business aspects, including throughput and speed-to-market.
“As
we embark upon an aggressive growth plan for McDonald’s, it is
imperative that we deliver our digital-era customers the experiences
they expect, while also empowering and engaging our modern
workforce,” Waleed Al-Saud, vice president of
Business Support at RICC, said.
“Technology has become central to unlocking the full potential
of enterprise resources and turning data into a competitive asset.
Cognizant’s deep digital expertise and vast industry experience will
help us become a smarter, more agile enterprise for the needs of
tomorrow.”
