Heriot-Watt University has been awarded Gold and Silver places at the prestigious HEIST education marketing awards for the university’s Go Global campaigns promoting inter-campus study.
The university was shortlisted in two categories: “Best Internal Communications Campaign or Initiative 2016” and “Best International Initiative 2016,” winning a gold award in the former category and silver in the latter.
“Lovely, high-quality imagery; strong, eye-catching design; great campaign consistency and visibility,” the judges said. “This campaign has successfully built a strong foundation to be able to market externally drawing on an authentic brand position and Heriot-Watt’s offer of a truly global student experience.”
Martyn Spence, director of marketing and communications for the university, praised the campaigns for their positive impact on the university.
“These were two well-deserved awards for communications campaigns which supported an important strategic development for the university,” he said.
