A new IKEA store is
going to give shoppers more options in the Al Salaam Mall in Jeddah, Saudi Arabia.
The Swedish furniture
maker recently inked an agreement with Arabian Centres, the mall’s parent company, to
open an anchor store in the mall, which marks a new strategy for integrated
retail in Saudi Arabian shopping centers.
The 23,000-square-foot IKEA store is scheduled to open next year and will be the second full store in the region. The store will have all of the main
components of a full-size IKEA, selling more than 7,000 individual items with 53
room settings.
A 400-seat restaurant will serve up interesting meal
options shoppers around the world have come to associate with the Swedish
export, including meatballs with lingonberries. Saudi culinary options will
also be available.
For the younger set, the new store will feature a supervised
play area for 80 to 100 children, a children’s show room, facilities to care
for infants and preferred parking areas for new families.
“It is an exciting time for IKEA Saudi Arabia as we
become closer to our customers in Jeddah than ever before.” Saudi IKEA CEO Saud Al Sulaiman said in a press statement. “We are delighted
to open yet another store which will provide a convenient shopping experience
for our current and potential customers in the southern area of Jeddah.”
In the same announcement, Arabian Centres CEO Khalid Al
Jasser said IKEA’s choice “testifies to the fact that Arabian Centres continues
to deliver the most preferred retail destination for consumers and retailers
alike.”
The statement said the opening of the new
IKEA store in Jeddah is happening in a time of robust growth for the Saudi
retail community. In addition, IKEA managers cited a young population in the
area that could be attracted to what IKEA has to sell.
Representatives of the ASDA’A Burson-Marsteller office in
Dubai representing Arabian Centres declined to comment for this story, but U.S. IKEA press representative Joseph Roth weighed in on how IKEA
views its current development.
“It’s good to generate a retail synergy with other
surrounding stores.” Roth told the Gulf News Journal. “We’re a big attraction for customers.”
Although most IKEA stores in the U.S. are stand-alones, they could be adjacent to a mall or other retail area in order to build
a better shopping experience for visitors, Roth said.
Roth pointed out that although the major retail space is
called a “market hall” in Saudi Arabia and most of the world, in the U.S., it’s called
a “marketplace.”
