Market events this spring showed that middle-income homes are becoming desirable for buyers in the United Arab Emirates.
Vendors and other exhibitors from Europe, Asia, Africa and the Middle East came to Dubai last month for the 12th
International Property Show at the Dubai International Convention and Exhibit Center. Developers and government
officials rubbed shoulders with bankers and fund managers at the show while looking at new
data for the local real estate market.
One thing they found is that first-time buyers were
interested in housing that suits their needs.
“Exhibitors at the show are showcasing attractive
offers of homes with prices tailored to the middl-income purchasers and
first-time buyers,” Dawood Al Shezawi, CEO of Strategic Marketing &
Exhibitions (SM&E), said in a recent press statement. SM&E organized the event.
“International Property Show 2016 reflects the changes
of the UAE property market as a whole new category of buyers looking for
affordable housing is taking shape.” Al Shezawi said.
What does this interest in middle-of-the-road housing mean and where does it come from?
“Real estate
is a crucial component in catalyzing the regional economy.”
Alex Nicholas, CEO and co-founder of JustProperty.com, told the Gulf News Journal. “You have some of the world’s best real
estate projects in the country, of that infrastructure, to automatically
attract the best and brightest companies and talent ever.”
Nicholas talked about officials and others giving Dubai and
other areas of the Emirates a real makeover to help boost local development.
“Taking
the UAE as an example alone, it’s evident how the expansion of
commercial, retail and residential real estate has increased investment,
tourism, urban development and made the UAE an attractive place to
live and work in.” Nicholas said. “Moreover, Dubai in particular boasts some
truly iconic real estate … and these go a long way in putting the city on the map
globally.”
Nicholas cited the Burj
Khalifa, a massive towering skyscraper finished in 2009 in the Downtown Dubai development that is the tallest structure in the world.
As for the significant interest in middle-income properties,
Nicholas talked about that interesting combination of native residents and
expats who so often determine market values in the region.
“I think (the
middle-income property interest) is an indication of many things.” Nicholas
said. “First, the real estate market is maturing, by offering properties beyond
the high-end/luxury segment and catering to middle-income individuals who form
a sizable portion of the expat workforce in the UAE. Plus, it’s a
reflection of growing confidence in the market. Many expats are setting up
roots here, they see themselves here for many, many years and want to make
their home in the UAE. Lastly, in terms of property sales, the prices are
quite favorable, which naturally spurs middle-income end-users into entering
the market as buyers.”
