iSIGN Media, a Canada-based mobile advertising provider, is all set to expand its innovative
interactive proximity marketing technology in association with its exclusive reseller
in the MENA region Multi Level
Technology (MLT) in Abu Dhabi, UAE.
“MLT
is a well connected company in MENA,” Alex Romanov,
iSIGN Media Chief Executive Officer, told Gulf News Journal. “The fields that they specialize in
such as, ATMs, customized payment solutions, kiosk machines, point-of-sales
systems and others, made them attractive to us.”
ISIGN Media’s mobile proximity technology enables
brands to deliver targeted messaging, personalized offers and loyalty perks to
consumers’ mobile devices in proximity and with real-time proof of redemption.
Recently, MLT ordered and paid for 62 Smart Antennas
from iSIGN Media, which shows the increasing demand for new interactive technology solutions among the businesses for better understanding of customer behavior in the region.
Under the terms of
the Agreement, MLT was only required to order an initial inventory of 50 Smart
Antennas.
“Our
reseller received three Smart Antennas for testing purposes in July/August
and based on their tests they increased their opening inventory order from 50
units to 62,” Romanov
said. “Both
MLT and we believe that this is developed enough to use our technology.
We do believe that it will take time to build the market, just as it has taken
time in North American. We are encouraged by MLT’s increase of their
opening inventory order.”
iSIGN
Media’s Smart Antenna is an innovative deice in their Smart suite of products.
It is capable of delivering messages and gathering details of interactions with
shoppers—not including their personal info such as phone numbers, email
addresses, etc.
“It
is valuable to retailers and third party data aggregators, while providing
feedback on the acceptance of messaging,” Romanov said. “It is fully
waterproof and capable of withstanding extreme temperatures of -40 to
+180 F.”
iSIGN delivers
relevant, timely messages on an opt-in basis at no charge to consumers,
transmitting rich media to consumer mobile devices via Bluetooth and WiFi
connectivity in complete privacy as opposed to iBeacons, apps, downloads and
required surrendering of personal information.
“In MENA, it would be extremely difficult to
deploy a beacon product, since the need for dozens of disparate apps required
for MLT’s assets and customers would be unreasonable,” Romanov said. “Also, the
beacons could not be easily monitored as their batteries failed. For that reason, the Smart Antenna is the
only real commercial grade solution, and MLT has conduits into infrastructure
that will benefit by using the Smart Antenna.”
