Middle East telecommunications
provider Zain Group recently announced plans to expand to a digital partnership
with online hotel reservation booking service Booking.com, to offer rewards to it customers and take its services to a higher level, opening the door
for strategic acquisition and innovative revenue sources.
Each existing Zain customer who arranges a hotel stay via booking.zain.com will
accrue data or voice messaging credits to his or her account, depending on
their country of residence. For example, a Kuwait purchaser will earn free internet
capacity (up to 1 terabyte); Iraqi customers will gain voice and/or SMS
benefits.
“As we evolve to become a digital lifestyle operator, this
agreement with another world-class digital marketplace provider represents
Zain’s ongoing commitment to delivering exciting and compelling user
experiences to our customers,” Zain Group CEO Scott Gegenheimer said. “We
admire Booking.com’s customer orientation in its own right, and feel that the
collaboration between our two organizations will be of enormous mutual benefit
offering our customers the best choice of rewards and convenience.”
Zain, based in Kuwait, strives to address technology progressively by
anticipating future needs in the market. Its business unit, Zain Digital
Frontier and Innovation, is tasked with identifying new business niches,
partnerships, acquisition and investment prospects.
