The Dubai-based Mall of the Emirates, owned by Majid Al Futtaim Properties, will unveil its nearly $273 million renovation later this month,
As part of Evolution 2015, the mall’s largest redevelopment project to date, the mall received state-of-the art architecture improvements, as well as new shopping options with 20 fashion brands and 12 restaurants.
One of the mall’s new trademarks is the revamped 24-screen VOX Cinema with the latest film viewing technologies. The theater has the first IMAX with laser screen in the Middle East and the largest 4DX screen in the region. The new Rhodes luxury theater concept will combine fine food and film in a collaboration with a Michelin Star chef. There also will be two children’s cinemas with an adjoining party room.
Michael Cesarz, chief executive of the Shopping Malls Business Unit at Majid Al Futtaim Properties, said the goal is to let the latest innovations shape the mall’s future.
“By re-shaping Mall of the Emirates with Evolution 2015, we continue to evolve and enjoy a competitive edge and leadership position as the Middle East’s leading luxury and lifestyle destination,” Cesarz said. “Evolution 2015 also coincides with Mall of the Emirates’ 10th-year anniversary, marking a legacy that changed the landscape of the region’s retail industry.”
The newly renovated mall will be unveiled on Sept. 28.
