Oman Arab Bank (OAB) has switched to new software to overhaul its entire customer experience, from the ATM to mobile and online banking, NCR Corp. said on Friday.
The bank is partnering with U.S.-based NCR to create a seamless user experience across all of OAB’s customer contact points. It’s part of new omni-channel methods being used in banks around the world that aim to make interactions with the banking brand consistent across all platforms.
On top of that, the new system will help the bank track customer banking activity patterns and preferences to individualize service to each customer.
The information garnered by switching to NCR’s APTRA Activate software will help the bank align itself with customer needs in the future, launching new apps and strategies as needed. The first phase of the change-over will focus on ATMs.
“ATMs remain a cornerstone of OAB’s transformation strategy, and with the adoption of NCR APTRA Activate software, we pave the way for enhanced customer experience and the ability to offer a whole new range of transactions,” OAB CEO Amin Al Husseini said. “That is in line with our vision to be pioneers in introducing the latest electronic-banking systems and services in the country.”
The new ATM software adopts a user interface that both increases functionality and security, making it a win for OAB and the bank’s customers alike.
