QAD Inc., an enterprise
business software provider, has announced its selection by Saudia Dairy and
Foodstuff Company (SADAFCO) to improve forecasting and optimize supply chains.
SADAFCO, which is based in
Jeddah, Saudi Arabia, produces, imports and distributes food products
throughout the Middle East and Gulf region. It is the Middle East’s leader in
milk, tomato paste and ice cream categories, with many of its products being
marketed under its flagship brand Saudia.
“We were using spreadsheets
to do the majority of our forecasting and it was not providing the level of
accuracy we needed,” Pat O’Toole, SADAFCO’s manager of planning and supply
chain systems, said. “We wanted a comprehensive solution that would meet all our
supply chain needs while integrating with ERP. Not having to implement
everything in one go is perfect for our business. Over time, using QAD DSCP
should allow us to better manage our inventory, improve our customer service
levels, reduce our make-to-order lead time and increase our promotional
profit.”
SADAFCO hopes QAD can reduce
costs and inefficiency through a variety of methods, including the reduction of
raw material inventory and raw material costs. SADAFCO decided to choose QAD
due to the comprehensive end-to-end solution QAD offers.
“When a leading regional player the size and stature of SADAFCO chooses
to implement our entire DSCP solution it is a sign that we are on the right
path,” J.C. Walravens, QAD senior vice president of Europe, Middle East and
Africa, said.
