In a push to promote Qatar as a tourist destination, the Qatar Tourism Authority recently launched the Qatar Destination Brand at the World Travel Market, a global tourism expo, in London.
“The unveiling of Qatar’s first destination brand marks the beginning of a new phase in our journey toward achieving the vision for Qatar, as outlined in the National Tourism Sector Strategy 2030: a world class hub with deep cultural roots,” Issa bin Mohammed Al Mohannadi, QTA’s chairman of QTA, said. “In launching this brand, which is the first to represent Qatar as a destination, and by channeling multiple characteristics of the nation’s persona, hopes, actions and vision, our efforts to promote the country and pique interest from world travelers, gain new strength and cohesion.”
The brand features photo and video elements as well as distinctive print advertising components to attract locals, youth, residents, artists and tourists.
“Research played a key role in the development of the brand; QTA benchmarked the world’s best nation and destination branding, as well as internationally renowned consumer brands,” QTA’s Chief Marketing and Promotions Officer Rashed AlQurese said. “The brand will unify and strengthen communications by sector stakeholders, tour operators, hoteliers and other members of the industry about Qatar to international audiences, it will also reinforce Qatar’s presence on the international stage at the global tradeshows, events and exhibitions that QTA participates in.”
