Retail analytics company RetailNext Inc. partnered with Sun & Sand Sports Oct. 27 to provide in-store analytics for the fitness company.
RetailNext will launch its platform at Sun & Sand’s new flagship concept stores — the first two of which are located in the Dubai Mall and City Centre Me’aisem in the United Arab Emirates.
“Sun & Sand Sports is committed to delivering exciting and innovative experiences for its customers,” Miquel Pancorbo, president of sports at Gulf Marketing Group, said. “Our concept stores realize this vision perfectly with interactive buying guides, digital displays, customization and training zones along with smart dressing rooms. Our partnership with RetailNext ensures we are provided with the data analytics necessary to continue designing and launching stores that lead the way globally in shopping experiences for sports active consumers.”
Presently, Sun & Sand Sports, which is the Gulf Cooperation Council’s largest retailer and wholesaler of sports and fitness products and accessories, operates more than 100 store locations in the United Arab Emirates and the Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Kuwait.
“RetailNext is very excited to be broadening its global reach and working with Sun & Sand Sports as it creates immersive and entertaining new shopping experiences in its newly conceived flagship stores,” Alexei Agratchev, co-founder and CEO of RetailNext, said.
