Emirates fliers will soon be capable of purchasing a range
of customized fares on a personalized platform, thanks to a recent deal with
the Texas-based Sabre Corp.
Sabre is a leading technology provider to the global travel industry. Its
contract with Emirates includes a
long-term global distribution agreement, so airline fares will be available to
Sabre-using travel agents across the globe.
“Emirates airline is a brand that invests significantly in differentiating
the traveler experience, and personalization plays a central role in this
strategy,” Dean Bibb, vice president EMEA at Sabre, said. “The
airline’s new range of branded fares offers passengers more choices and greater
control over their travel experience, which often means happier travelers and
higher satisfaction. Helping our airline customers put travelers at the heart
of their operation is a major focus for Sabre and our investment efforts.”
Emirates is the world’s largest international airline and operates more than
3,600 flights per week to more than 150 destinations on six continents.
Emirates’ deal with Sabre allows it to utilize the Sabre Travel Marketplace to
sell its fares. The Sabre Marketplace includes 425,000 travel agents around the
world.
