Global
Hotel Alliance (GHA), the largest alliance of independent hotel brands,
recently announced the selection of Sabre Hospitality Solutions as an
alternative distribution provider for its members.
“Similar
to the airline alliance model, GHA offers independent and privately-owned hotel
brands the opportunity to increase their customer reach globally, through a
shared loyalty platform; and to create cost efficiencies based on scale and
collaborative products and services,” said Christopher Hartley, CEO of
Global Hotel Alliance, in a statement. “GHA looks to its technology
partners to provide hotels the ability to instantly recognize customers across
all of our member brands, thus enhancing the guest experience.”
All 35 of GHA’s hotel brands can now choose the Sabre SynXis Central
Reservations (CR) for distribution solutions. This means that more than 550
hotels, resorts, palaces and spas have access to Sabre systems.
“The
complexity and competition in the hospitality space is growing at an
unprecedented rate,”
Alex Alt, president of Sabre Hospitality Solutions, said. “To win, hotels need to master distribution — and master it
fast. As
the leader in this space, we look forward to helping GHA member brands and
individual hotels grow their revenue and bookings in every channel from OTAs to
GDS to direct.”
