Saudi Electrical Company (SEC) recently announced that its “Alkahrabafriend”
account on social media received close to 7,000 remarks in its first 191 days.
The company immediately handled 91 percent of these remarks, led by Fahad Al
Zamil, head of SEC customer services sector.
“Western Area people was the most interactive
with“@alkahrabafriend” account, where 44 percent of the total notes have been
received, while 27 percent from the Central Area, 17 percent from the South Area and 12 percent from the Eastern one,” Al Zamil said.
Al Zamil noted that roughly half of the comments on the
account dealt with electrical equipment becoming unsafe due to tampering. 20
percent dealt with uncovered counters equipment problems. SEC technicians have
helped these customers return the equipment to be safe.
“Rapid response and following up by SEC specialists led to
increasing followers interaction to inform the company about any equipment or
facilities remarks — stressing that the account is contributing to cooperation
between the citizens and residents and the company — and make them partners in
supporting safety and security measures,” Al Zamil said.



