A commercial from telecom company Zain Kuwait was recently ranked the fourth best in 2015 on a top-10 list of Middle East and North Africa commercials compiled by the advertising and media publication Campaign Middle East.
Zain aired its “We Know You Well” spot in two parts during Ramadan. One version has a male lead; the other, a female lead. The ads were created by Bustop, directed by Abdulaziz Al Jasmi and produced by Cinemagic. The two versions together were viewed more than 1.5 million times on YouTube.
The honor adds to Zain’s accomplishments in 2015. The company won awards in the categories of creativity, effect, voluntary, charitable and humanity at last year’s Arab Creativity Awards. The company was also recognized at the ceremony as one of the year’s top brands.
Zain officials said the company remains committed to continuing to launch multiple ad campaigns each year.
Zain Kuwait is part of the Zain Group, a mobile and data services company serving Bahrain, Iraq, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia, South Sudan and Sudan. The company employs more than 7,000 people and provides service to more than 45.6 million customers.
