Zain Kuwait has received four awards at the 13th Kuwait Creativity Award ceremony for its 2025 television commercials and media productions. The event, organized by the Arab Media Forum, was held under the patronage of Abdulrahman Al-Mutairi, Minister of Information and Culture and Minister of State for Youth Affairs. The ceremony was attended by officials including Dr. Nasser Muhaisen, Undersecretary at the Ministry of Information, and Madhi Al-Khamees, Secretary General of the Arab Media Forum.
The company was recognized for its 2025 National Holidays TVC, a mini-documentary titled “A Wonderful World Beyond Borders,” the Khaleeji Zain 26 TVC, as well as an award for Best Personality in Public Relations presented to Waleed Al-Khashti, Chief Corporate Affairs and Relations Officer.
The National Holidays TVC featured music icon Abdullah Al-Ruwaished along with artists Mustafa Ahmed and Ibrahim Dashti. Lyrics were written by Salem Sayyar Al-Enzi and composed by Sulaiman Ghannam Al-Daikan. Produced by Joy, the commercial aimed to evoke patriotism and pride among viewers.
“A Wonderful World Beyond Borders” documented a milestone in Kuwaiti medical history: an intercontinental robotic tele-surgery connecting Jaber Al-Ahmad Hospital in Kuwait with Cruz Vermelha Hospital in Brazil over more than 12,000 kilometers. This achievement involved collaboration between several entities including the Ministry of Health, Jaber Al-Ahmad Hospital, Zain, and the Kuwait Foundation for the Advancement of Sciences (KFAS).
For the 26th Arabian Gulf Cup (Khaleeji Zain 26), Zain launched a commercial featuring local talents Humoud Al-Khudhur, Khaled Al-Mudhaffar, and Lulwah Al-Mulla. The advertisement depicted scenes set in a village reflecting Gulf community life before concluding at Jaber Al-Ahmad International Stadium.
According to Zain representatives: “Zain is keen for the creative character of its campaigns and artistic productions to remain a natural extension of its brand identity and values. They go beyond visual appeal to reflect the pulse of society and keep pace with its interests. From this perspective, Zain’s vision extends beyond providing digital services, toward building a presence that touches the details of everyday life and shares in people’s occasions, milestones, and impactful causes.”
Another statement from Zain noted: “This recognition reflects the level of excellence Zain continues to establish across its marketing and advertising journey year after year, reaffirming its commitment to continuously developing this pillar as Kuwait’s leading national operator. Zain is driven by a firm belief that media, across both traditional and digital platforms, has a tangible influence in shaping awareness and behavior, and that effective advertising remains among the most important channels for communicating with the community.”
The Kuwait Creativity Award aims to encourage positive competition within advertising locally and across the Arab region while supporting messages with constructive themes.
