Emirates National Oil Company (ENOC) Retail recently opened
its ZOOM store in one of Emaar Hospitality Group’s latest mid-scale hotels,
Rove Downtown Dubai.
The convenience store — designed to be fresh, bright and
welcoming to guests — is exclusive to Rove Downtown Dubai. The ZOOM store is
1,291 square feet and offers a variety of fresh and packaged goods.
The store opened in the first of 10 Rove Hotels projected to
open by 2020, well known for its modern, cutting-edge design, as well as its
social and cultural atmosphere.
“ZOOM and Rove Hotels share several values from interacting
with customers from all walks of life on a daily basis to owing their birth,
growth and prosperity to Dubai,” Saif Al Falasi, group CEO of ENOC, said. “This shared heritage resulted in our close
partnership last year, and with the addition of the new ZOOM at Rove Downtown
Dubai, we are confident of an enduring relationship.”
ZOOM originated an exclusive collaboration with Emaar in
2015 with the birth of a convenience store at the legendary Burj Khalifa. The
newest addition at Rove Downtown Dubai is part of that partnership.
“Rove Hotels were conceptualized with an eye for the modern traveler,” Chris Newman, chief operating officer at Emaar Hospitality Group, said. “No
matter the country of origin, this traveler is connected, cosmopolitan and
energetic, meaning that hotel experiences that deliver on convenience are
essential. Incorporating ZOOM at our Rove Downtown Dubai ensures that we
deliver on our promise of offering all the desired conveniences within our
property, which add to the value proposition of our guests.”
With a projected growth rate of 150 percent in the UAE by
2020, ZOOM has ambitious strategic planning in the works. ZOOM has grown from
being an ENOC service station to offering stand-alone stores, such as ZOOM
market, a self-serve grocery store, as well as ZOOM convenience, ZOOM metro and
ZOOM mart, a convenient supermarket style shopping experience.
Customers will find health and beauty products, food and
beverage, newspapers, Salik cards, cell phone accessories, DVDs, ATMs, phone
cards and utility credit card payment options.
