OMEGA boutique opens in 360 Mall of Kuwait

OMEGA's brand ambassador, Bollywood actor and producer Abhishek Bachchan, along with OMEGA Vice President and Head of International Sales Raynald Aeschlimann participated in the official opening of Morad Yousuf Behbehani’s third mono-brand OMEGA boutique at 360 Mall in Kuwait.

“I am pleased to know that OMEGA has added one more boutique to its locations for Kuwaiti watch lovers,” Bachchan said. “The discerning Kuwaiti watch buyer will benefit greatly from the offerings at the new OMEGA boutique at 360 Mall.”

Ali Morad Behbehani, president of Morad Yousuf Behbehani Group, and H. E. Etienne Thévoz, Swiss ambassador to Kuwai, joined Bachchan and Aeschlimann  for the ribbon-cutting. Guests were welcomed with canapés and cocktails, then were invited into the boutique where they had the opportunity to explore the OMEGA universe with its exclusive collection of watches and fine jewelry.

“We are very happy to extend the number of boutiques in Kuwait with the opening of the new one at the 360 Mall,” Aeschlimann said. “Kuwaiti shoppers are well-acquainted with some of the best brands in the world and we are looking forward to sharing our full range of products with them in this true 'House of OMEGA’.”

The boutique was designed with OMEGA’s global concept, inspired by the elements of water, air and sunlight. The interior is cream and champagne and features reconstructed zebra-wood furniture and chiseled glass surfaces to highlight the attention to detail for which OMEGA is known.