CAYIN plans to increase presence in Middle East

Taiwan-based CAYIN Technology Inc., in response to a growing economy and increasing population of professionals in the area, is pushing forward with major efforts to get its digital signage services into the Middle East.

CAYIN, a market leader in smart digital signage solutions, has had a presence in the Middle East since 2006, when the company partnered with GITEX Saudi Arabia.

“At that time, digital signage was still an unfamiliar term for most people,” CAYIN Technology President Ravel Chi said. “Now, we have already accomplished many successful projects in the Middle East, such as SABIC Academy in Saudi Arabia, United Arab Emirates University and SEHA (Abu Dhabi Health Services) in UAE, and retail stores in KWI International Airport in Kuwait.”

Company representatives plan to explore marketing opportunities in the Middle East while at the same time working on developing products to meet the needs of the consumers in the region. CAYIN will be part of the 2015 Taiwan Trade Mission to Saudi Arabia, which is set for May 18 through June 3.

“I always feel fully charged every time I go there,” Chi said. “It’s really exciting to see new projects, new developments and everything moving forward within several months."

In addition to Saudi Arabia, CAYIN representatives have also met with potential partners and consumers in Dubai, Oman, Kuwait, Jordan, Bahrain, Qatar and Iraq.

“Flying in and out of Middle East for nine years, we have the distinct impression that the whole region has become more and more prosperous and internationalized,” Chi said. "Besides, the tradition, culture, foods and living habits in the Middle East are entirely different from the world I’m familiar with. All those business trips are great opportunities for me to experience the irreplaceable, exotic atmosphere.”